looks like rendering adblockers extensions obsolete with manifest-v3 was not enough so now they try to implement DRM into the browser giving the ability to any website to refuse traffic to you if you don’t run a complaint browser ( cough…firefox )
here is an article in hacker news since i’m sure they can explain this to you better than i.
and also some github docs
… Until all the sites you absolutely need to use in order to *function in society *require approved devices with proper tracking.
So you fight it now by switching away from Google as much as you can.