Wendy’s has spoken to its manager after suggestions that it plans to introduce “surge pricing” to its menu received a decidedly frosty response this week, with the company scrambling to clarify that it has no intention of making itself the Uber of fast-food chains.
So to clarify, they’re saying that they’ll roll it out in ‘25 or so. And that it will be only used for discounts.
What they’re not sayin, is that they’re going to take the year to jack prices to 3x normal- incrementally so people won’t notice all at once.
Then they will offer discounts- 50%, maybe.
So even the discounted price will still be 1.5x more costly, while the surge pricing is 3x.
Further, they’ll probably tie the discounts to app use; an app which invades your phone and gives them shitloads of data.
Tl:dr: Wendy’s CEO thinks we’re all dumb.
People still purchase Wendy’s, he’s got good reason to think that.
What’s wrong with them going currently? They haven’t/never even made the change. Most probably have no idea
Wendy’s food turned to crap when Dave died. Like that same week.
To be fair, most people are pretty dumb, or at least dumb enough to eat Wendy’s regardless.
Their app isn’t too bad (at least for now). It has enough data collection that I wouldn’t want to download it, but it isn’t just strait spyware like some fast food apps cough McDonald’s.
It’s tracking location.
That’s a pretty massive red flag for an app that has exactly zero need for it.
It’s for store finding. While you and I might not use it a lot of people do.