• @toynbee@lemmy.world
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      64 months ago

      Is “verticals” marketing speak for “categories” or “genres” or does it mean something else?

      • @slumberlust@lemmy.world
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        44 months ago

        It varies by org but yes verticals are usually product silos that serve certain types of customers or needs.

        • @toynbee@lemmy.world
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          44 months ago

          I appreciate the information and that you took the time to answer, but I hate that combination of words.

          Still … Thank you for the response.

          • @catloaf@lemm.ee
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            14 months ago

            Vertical market, where they do all of one thing soup to nuts, as opposed to a horizontal market, where they do a little bit of one thing but sell it in a wide variety of scenarios.