Given that they offer half the fees of Valve, it’s more like 'we don’t want to keep having to pay Valve 30% of our entire Revenue on every game we want to sell when we can make a profit running a store that charged half as much.
Good thing that most publishers don’t pay 30% on Steam, they get a better deal the more they sell. And Valve does a lot to help games sell better, such as not having an awful client.
Another thread where gamers praise Valve for ripping them off for years, and think Tim Sweeney is the devil for trying to break into the market.
Terrible take
You can break into the market without exclusivity deals. It helps to have a reason outside of “we want da valve money pls”
Given that they offer half the fees of Valve, it’s more like 'we don’t want to keep having to pay Valve 30% of our entire Revenue on every game we want to sell when we can make a profit running a store that charged half as much.
Good thing that most publishers don’t pay 30% on Steam, they get a better deal the more they sell. And Valve does a lot to help games sell better, such as not having an awful client.