YouTube's new ad strategy is bound to upset users - Hypertext
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Peak Points place adverts at the point where users are most engaged in a YouTube video.

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

    • BilliamEnglish
      16•4 days ago

      Last I checked Alphabet had something like $60 billion in profit.

      At this point, they probably consider YouTube to be a loss leader while they siphon up everyone’s data.

        • KamiEnglish
          7•4 days ago

          Yes, I know, but I doubt 8.6 billions per quarter aren’t enough to make a profit.

          • Nougat
            21•4 days ago

            They haven’t stated their operating costs, so you’re only speculating.

            • KamiEnglish
              8•4 days ago

              Yes, if you re-read my previous comment I said I don’t think they are losing money.

          • @cygnus@lemmy.caEnglish
            11•4 days ago

            Facebook has spent something like 70 billion dollars on the “metaverse” with nothing to show for it, so it’s very possible.

    • UlrichEnglish
      1•4 days ago

      I mean it must be? The only income it has is based on ads from Google.