This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.
A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.
Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.
… Revanced
I just pay for premium. Worth every penny with the amount of YouTube we watch.
If you pay premium, then you have to be logged in and tracked and spied on, even more data get sold. You pay them to sell your data!
Plus the first-party app is atrocious. The third party ones are way better.
Ya @cattywampas@lemm.ee let’s send them complaints on this
They gotta give us a way to watch adfree without spying on us
minor krill issue
I’m with you, paying is better than supporting the Ad business.
I just wish YouTube did not treat paying customers like criminals with the app based restrictions.
Why pay when there’s a free option?
The free option is not sustainable and does not reward the correct customer/business relationship.