I managed to find love through online dating, but it’s true that you need to put a lot of time and effort into making an interesting and informative profile, sorting through all the low-effort users to find the people who are actually invested, and crafting engaging and personalized opening messages for the people among them who you happen to find attractive. There’s a big incentive to just spam everyone with “hey,” but all that does is put more money in the company’s pockets from months of no hits.