completely disagree with this. From a visual standpoint, I actually find perfume commercials really interesting to study for my own work (camera/editing). They do some really wild shit because there are basically no rules and being artsy/weird is part of the visual culture of perfumes now. What they do with light/texture in particularly is always really striking, you can get really interesting ideas for how to do dream or hallucinating sequences
Music videos get even more latitude - there are no real “rules” you can just do whatever you want lol
Even the best ads are slop, just because it’s ads. But it’s totally legit to probe them for technique, and to also take the job and make it into a work of art (which is ultimately slop because it’s ads)
I mean that’s an entirely different discussion. I completely agree that advertising is bad for society. But to act like perfume commercial commercials are rote and frivolous, besides the objective itself of course, is just untrue
Still boring lol. They’re on the equivalent of AI slop.
completely disagree with this. From a visual standpoint, I actually find perfume commercials really interesting to study for my own work (camera/editing). They do some really wild shit because there are basically no rules and being artsy/weird is part of the visual culture of perfumes now. What they do with light/texture in particularly is always really striking, you can get really interesting ideas for how to do dream or hallucinating sequences
Music videos get even more latitude - there are no real “rules” you can just do whatever you want lol
I miss funny ads. Everything is so sanitized and boring, bring the humour back! If you want my attention or business get creative! make me remember!
What ads are you watching? Basically everything I’ve seen lately is trying really hard to be goofy.
Theres a difference between goofy and actually funny/smart. The goof stuff is just cringe and offputting.
Even the best ads are slop, just because it’s ads. But it’s totally legit to probe them for technique, and to also take the job and make it into a work of art (which is ultimately slop because it’s ads)
I mean that’s an entirely different discussion. I completely agree that advertising is bad for society. But to act like perfume commercial commercials are rote and frivolous, besides the objective itself of course, is just untrue