This smells a little funny, as others have suggested. I read an article a while ago that suggested that we’re not running out of raw materials; we’re thinking about the problem wrong:
Chachra proposes that we could – we must – treat material as scarce, and that one way to do this is to recognize that energy is not. We can trade energy for material, opting for more energy intensive manufacturing processes that make materials easier to recover when the good reaches its end of life. We can also opt for energy intensive material recovery processes. If we put our focus on designing objects that decompose gracefully back into the material stream, we can build the energy infrastructure to make energy truly abundant and truly clean.
That would be great except for one problem: capitalism. Proper recovery and recycling of materials will never happen so long as production of new materials is cheaper.
Also capitalism’s need for infinite growth has lead us to impose engineered “demand creation” (through advertising) and now even “growth hacking” to supercharge this process.
It has made us more wasteful than ever.
We are headed into a wall.
This smells a little funny, as others have suggested. I read an article a while ago that suggested that we’re not running out of raw materials; we’re thinking about the problem wrong:
This is all outlined in the book How Infrastructure Works from Deb Chachra.
That would be great except for one problem: capitalism. Proper recovery and recycling of materials will never happen so long as production of new materials is cheaper.
Also capitalism’s need for infinite growth has lead us to impose engineered “demand creation” (through advertising) and now even “growth hacking” to supercharge this process. It has made us more wasteful than ever. We are headed into a wall.