With the launch of Call of Duty Season 4, Activision quietly put adverts inside loadouts for Black Ops 6 and Warzone, sparking a backlash in the process.

  • valaramech
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    fedilink
    46 days ago

    If the adverts are completely optional, this is the best way to do it. “Here, if you watch this ad we’ll give you free shit!” is way more likely to get me to watch whatever it is, but “You will watch this ad or you won’t get to play anymore” is the fastest way to get me to uninstall.