Some what of a tangent on Christmas is that there is the “War on Christmas” narrative. I am always curious about what it is supposed to mean. The Christians that are into it often take capitalism to be good as an axiom the way they do their own faith. Which is at odds with their culture war as capitalist firms are what drive the secularization of Christmas. Would a commercial with Jesus on the cross saying he is thirsty and having a Roman Soldier pass him an ice cold Coca Cola be better?
Would a commercial with Jesus on the cross saying he is thirsty and having a Roman Soldier pass him an ice cold Coca Cola be better?
Yes. PLEASE put this on the air. I am begging someone to make this a reality. Also, full disclosure, I do enjoy watching the world burn over stupid shit. Christians losing their shit over THAT commercial would be comically delightful.
Oddly I don’t think Christians would even be upset about that. You could have it directed by Mel Gibson. They would love it. Because it features their guy. Other than that, there’s no real concept of some sacred image or respectfulness.
It would work with Moses too. Replacement his sandals with some Nikes before he goes out for his walk in the desert. He’s still their guy too, since they have the Old Testament.
But try that with Mohammed or Vishnu, and there’s your war on Christmas.
Would a commercial with Jesus on the cross saying he is thirsty and having a Roman Soldier pass him an ice cold Coca Cola be better?
I tried it using Sora, but “This content can’t be shown for now. We’re still developing how we evaluate which content conflicts with our policies. Think we got it wrong? Let us know.”
This was the prompt:
Give me a Coca Cola commercial where Jesus has been nailed to a cross, and says “I’m thirsty”, after which a Roman Soldier passes him an ice cold Coca Cola.
I tried replacing “Jesus” with a man, but no dice :(
Where I am from several years ago the city renamed the Christmas Parade to Holiday Parade in a bid to be inclusive of other winter holidays. A small subset of citizens got butt hurt and have held a competing Christmas Parade several times.
Apparently the war on Christmas is acknowledging that there are other options.
Half agree. Even if many of them are just money-hungry, there is still a ton of non-fiscal value in making it clear that queerness is not a shameful anomaly and can instead be a point of both strength and pride. Lots of kids out there are stuck in families that want them to believe the exact opposite, when they genuinely need to know that the world has more to offer than just that.
I don’t appreciate companies trying to capitalize on this, but as a friend and sibling to many queer folk (and as well as being a bit fruity myself, even if not fully this or that), I think this visibility is currently very necessary and possibly even life saving for some severely stuck folks. Even if the motivation is obviously crook, I can get behind giving those people the inspiration they need to accept and understand themselves in spite of those who would rather see them hating themselves or worse.
Its a tradeoff, we know they only do things for the bottom line but having pridr celebrations did reinforce exactly what the pride movement wanted to push. My work isnt that bad tbh they have a committee that runs talks and discussions on equity and exclusion and the likes. The committee likely doesnt cost much, but they get to champion it and the people in that community feel welcomed and it does help breakdown barriers.
Never be fooled into believing that corporations are your friend. They are always just looking to chase profits.
But if corporations believe that Pride is profitable, that is a sign that society is headed in the right direction. Whereas if they turn around because Pride is no longer profitable, that is a cause for worry.
I’m trying to understand your point, but I’m a little lost here.
Do you mean the way the public reacted to their ad?
Or the way they capitulated to that reaction?
I mean: Yes racism and sexism are pervasive in our society, but using Ben and Jerry’s (operating under the same racism/sexism) as an example; they do heavy marketing tactics toward LGBTQ but they are also an ally.
Well, the example of bud light is they made their can rainbow color, while the LGBT community was like “hell yeah!” They lost almost all their hillbilly south customer base.
RuneScape regularly does holiday events. Theyve done it for Christmas and Halloween as far back as RS1 - like, the Christmas hats are the iconic RuneScape thing. People have paid obscene amounts of real money for them.
The Pride event was no different. You get fun little items for completing a silly little quest. It’s not even like mega “gay”, it’s just cute and inclusive.
In my opinion companies shouldn’t do anything about any month of anything. They often use it as a marketing tactic
If you mean this about any Christmas, seasonal, 4th of July, Halloween, Easter, etc events… sure. But taking out just the Pride event is targeted.
Some what of a tangent on Christmas is that there is the “War on Christmas” narrative. I am always curious about what it is supposed to mean. The Christians that are into it often take capitalism to be good as an axiom the way they do their own faith. Which is at odds with their culture war as capitalist firms are what drive the secularization of Christmas. Would a commercial with Jesus on the cross saying he is thirsty and having a Roman Soldier pass him an ice cold Coca Cola be better?
Yes. PLEASE put this on the air. I am begging someone to make this a reality. Also, full disclosure, I do enjoy watching the world burn over stupid shit. Christians losing their shit over THAT commercial would be comically delightful.
Oddly I don’t think Christians would even be upset about that. You could have it directed by Mel Gibson. They would love it. Because it features their guy. Other than that, there’s no real concept of some sacred image or respectfulness.
It would work with Moses too. Replacement his sandals with some Nikes before he goes out for his walk in the desert. He’s still their guy too, since they have the Old Testament.
But try that with Mohammed or Vishnu, and there’s your war on Christmas.
I tried it using Sora, but “This content can’t be shown for now. We’re still developing how we evaluate which content conflicts with our policies. Think we got it wrong? Let us know.”
This was the prompt:
I tried replacing “Jesus” with a man, but no dice :(
it would be PONTIUS passing him the soda.
Where I am from several years ago the city renamed the Christmas Parade to Holiday Parade in a bid to be inclusive of other winter holidays. A small subset of citizens got butt hurt and have held a competing Christmas Parade several times.
Apparently the war on Christmas is acknowledging that there are other options.
Half agree. Even if many of them are just money-hungry, there is still a ton of non-fiscal value in making it clear that queerness is not a shameful anomaly and can instead be a point of both strength and pride. Lots of kids out there are stuck in families that want them to believe the exact opposite, when they genuinely need to know that the world has more to offer than just that.
I don’t appreciate companies trying to capitalize on this, but as a friend and sibling to many queer folk (and as well as being a bit fruity myself, even if not fully this or that), I think this visibility is currently very necessary and possibly even life saving for some severely stuck folks. Even if the motivation is obviously crook, I can get behind giving those people the inspiration they need to accept and understand themselves in spite of those who would rather see them hating themselves or worse.
Its a tradeoff, we know they only do things for the bottom line but having pridr celebrations did reinforce exactly what the pride movement wanted to push. My work isnt that bad tbh they have a committee that runs talks and discussions on equity and exclusion and the likes. The committee likely doesnt cost much, but they get to champion it and the people in that community feel welcomed and it does help breakdown barriers.
My work turns pride month/mens mental health month into (we want to sell 3500 cars this month and also donate a few dollars to make a wish)
Better than nothing I guess. But still kinda shitty.
Never be fooled into believing that corporations are your friend. They are always just looking to chase profits.
But if corporations believe that Pride is profitable, that is a sign that society is headed in the right direction. Whereas if they turn around because Pride is no longer profitable, that is a cause for worry.
Can something be good and also a marketing tactic?
Not while racism and sexism exists unfortunately
Just look at bud light
I’m trying to understand your point, but I’m a little lost here.
Do you mean the way the public reacted to their ad?
Or the way they capitulated to that reaction?
I mean: Yes racism and sexism are pervasive in our society, but using Ben and Jerry’s (operating under the same racism/sexism) as an example; they do heavy marketing tactics toward LGBTQ but they are also an ally.
Does them utilizing that make them bad?
Well, the example of bud light is they made their can rainbow color, while the LGBT community was like “hell yeah!” They lost almost all their hillbilly south customer base.
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Santa’s Red suit was a staple, at least in American advertising, for decades before coca cola did it
https://www.snopes.com/fact-check/the-claus-that-refreshes/
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RuneScape regularly does holiday events. Theyve done it for Christmas and Halloween as far back as RS1 - like, the Christmas hats are the iconic RuneScape thing. People have paid obscene amounts of real money for them.
The Pride event was no different. You get fun little items for completing a silly little quest. It’s not even like mega “gay”, it’s just cute and inclusive.
First time I played RuneScape was this year. The Easter stuff was fun to do.
It’s a bit of a catch-22. As much as companies would want to, they have to maintain customer loyalty, or they risk losing money.
https://youtu.be/KRzd7SknVrQ