I get the point they’re trying to make but McDonald’s is not a good example.
Whats changed for them is tastes and perceptions of fast foods. Marketing fast food at kids has becoming socially less acceptable, and McDonalds has pivoted towards competing with Starbucks and the like as more of an adult friendly food venue. They’ve pushed the coffee and cafe menu concept, and the pivot to a more adult style for the main restaurants partly started in the UK where it drove sales up when they refurbed restaurants and changed the menus, and also from longer term experience in Australia where the McCafe style subsidiary coffee shops continue to grow faster than the main business.
Of course kids are still important to them and they do the happy meal etc, but if you’re out getting a coffee and a bagel as a 30 or 40 year old would you go into the McDonald’s on the left or the right?
No offense, but McDonald’s is not a good example for your scenario.
if you’re out getting a coffee and a bagel as a 30 or 40 year old[…]
I do, and I am! And if I want a decent bagel and cup of coffee, McDonald’s will literally be the very last place I consider. (Well, most days it’s a breakfast burrito, but the point stands) McDonald’s is one of the greatest examples of enshittification because they pay their employees shit, they’re as expensive as a nearby restaurant where they prepare your meal from scratch by a chef, and the quality is terrible.
Yup, fast food has become quite expensive to the point that a local snack joint will have better quality and make you full for less. Still, people go to fast food places. I believe it is the comfort of the known, of not having to think about whether a place is sanitary or which of the scary middle eastern shawarma guys has good value for money and which will sell you microwaved shit. People don’t like to think
I get the point they’re trying to make but McDonald’s is not a good example.
Whats changed for them is tastes and perceptions of fast foods. Marketing fast food at kids has becoming socially less acceptable, and McDonalds has pivoted towards competing with Starbucks and the like as more of an adult friendly food venue. They’ve pushed the coffee and cafe menu concept, and the pivot to a more adult style for the main restaurants partly started in the UK where it drove sales up when they refurbed restaurants and changed the menus, and also from longer term experience in Australia where the McCafe style subsidiary coffee shops continue to grow faster than the main business.
Of course kids are still important to them and they do the happy meal etc, but if you’re out getting a coffee and a bagel as a 30 or 40 year old would you go into the McDonald’s on the left or the right?
I’m 35. I’d take whimsy and fun over the “trendy bank” look.
They just need an adult ball pit
What’s the difference to a kids’ ball pit? A special corner for having existential dread?
Bigger. Deeper.
But not harder? ( ͡° ͜ʖ ͡°)
A sign, mostly. Adults aren’t usually allowed
No offense, but McDonald’s is not a good example for your scenario.
I do, and I am! And if I want a decent bagel and cup of coffee, McDonald’s will literally be the very last place I consider. (Well, most days it’s a breakfast burrito, but the point stands) McDonald’s is one of the greatest examples of enshittification because they pay their employees shit, they’re as expensive as a nearby restaurant where they prepare your meal from scratch by a chef, and the quality is terrible.
Yup, fast food has become quite expensive to the point that a local snack joint will have better quality and make you full for less. Still, people go to fast food places. I believe it is the comfort of the known, of not having to think about whether a place is sanitary or which of the scary middle eastern shawarma guys has good value for money and which will sell you microwaved shit. People don’t like to think
Thant’s funny. Here in Canada. People prefer McDonalds over Tim Hortons. Tim’s used to be OUR go to place for coffee.