Who’s out here defending an ad?
Still boring lol. They’re on the equivalent of AI slop.
completely disagree with this. From a visual standpoint, I actually find perfume commercials really interesting to study for my own work (camera/editing). They do some really wild shit because there are basically no rules and being artsy/weird is part of the visual culture of perfumes now. What they do with light/texture in particularly is always really striking, you can get really interesting ideas for how to do dream or hallucinating sequences
Music videos get even more latitude - there are no real “rules” you can just do whatever you want lol
I miss funny ads. Everything is so sanitized and boring, bring the humour back! If you want my attention or business get creative! make me remember!
What ads are you watching? Basically everything I’ve seen lately is trying really hard to be goofy.
Theres a difference between goofy and actually funny/smart. The goof stuff is just cringe and offputting.
Even the best ads are slop, just because it’s ads. But it’s totally legit to probe them for technique, and to also take the job and make it into a work of art (which is ultimately slop because it’s ads)
I mean that’s an entirely different discussion. I completely agree that advertising is bad for society. But to act like perfume commercial commercials are rote and frivolous, besides the objective itself of course, is just untrue
It’s always mobile game or sports betting ads that are the most “wtf?” levels of complex, which tells you something…
Mobile gaming ads on YouTube are like softcore animations of a compilation of really specific niche fetishes.
These ads always seem to me like someone was way too ambitious and made a feature length script with a full story and world building. That got cut up in just a few scenes that are filmed. The bosses said it’s still to long so those scenes got cut up in just a few fragments of a second each. In the end you get this fever dream kind of thing and nobody knows what’s happening.
seeing as it’s ridiculously hard to begin a career in filmmaking, a lot of filmmakers wanting to get into the field have to start in places where there’s always work to do - and that often haplens to be in ad companies
This new Andrex advert is weird as fuck and makes me uncomfortable, I hate it
