
It’s a narrative whose connection with reality is hard to discern. One could instead say enshittification is an emergent and often unstoppable force, carried out by whoever happens to be in place at the time. The Zitron piece is more like the “great man theory” in reverse. It evokes a shining counterfactual picture where without the evil villain Raghavan messing things up, Google Search would be wonderful (let’s ignore Google’s perennial other failures, privacy invasions, etc). If only that one specific electron had gone through the other slit, everything would be different! Reality is rarely like that. All roads tend to lead to the same place.
The allegations are presumably true but that is almost irrelevant. The question is what the world would be like in the opposite situation. The lessons of history suggest it would be pretty much the same world as the one that we got. A big enough pile of money in one place will never be left standing. For the article’s narrative to mean anything, it has to argue otherwise, and it makes no attempt at that.