Wendy’s has spoken to its manager after suggestions that it plans to introduce “surge pricing” to its menu received a decidedly frosty response this week, with the company scrambling to clarify that it has no intention of making itself the Uber of fast-food chains.
So to clarify, they’re saying that they’ll roll it out in ‘25 or so. And that it will be only used for discounts.
What they’re not sayin, is that they’re going to take the year to jack prices to 3x normal- incrementally so people won’t notice all at once.
Then they will offer discounts- 50%, maybe.
So even the discounted price will still be 1.5x more costly, while the surge pricing is 3x.
Further, they’ll probably tie the discounts to app use; an app which invades your phone and gives them shitloads of data.
Tl:dr: Wendy’s CEO thinks we’re all dumb.
Tl:dr: Wendy’s CEO thinks we’re all dumb.
People still purchase Wendy’s, he’s got good reason to think that.
What’s wrong with them going currently? They haven’t/never even made the change. Most probably have no idea
Wendy’s food turned to crap when Dave died. Like that same week.
Tl:dr: Wendy’s CEO thinks we’re all dumb.
To be fair, most people are pretty dumb, or at least dumb enough to eat Wendy’s regardless.
an app which invades your phone and gives them shitloads of data
Their app isn’t too bad (at least for now). It has enough data collection that I wouldn’t want to download it, but it isn’t just strait spyware like some fast food apps cough McDonald’s.
It’s tracking location.
That’s a pretty massive red flag for an app that has exactly zero need for it.
It’s for store finding. While you and I might not use it a lot of people do.
I think this was a publicity stunt. We’d all just about completely forgot Wendy’s exists… So they come out with this wild idea, let it float for a couple of days and then cancel it. Smooth PR move.
Bad pr is better than no pr?
Did people forget Wendys existed? They have one of the biggest brand engagements on social media of all time.
They have funny memes that get posted on Facebook but I don’t know anyone that says “Man I love Wendy’s”
There’s no Wendy’s near me, and I don’t follow their social media. I pretty much forgot they existed for a few years until I heard about this pricing idea.
Oh well if you forgot about them, then everyone else must have too.
Well this is the first time I thought about them in a long time so… This stunt worked
Fuck them for even suggesting it.
Boycott anyway. Show we can’t be fucked with else next business will call our bluff.
They didn’t suggest it.
That would also teach them to not bother backing down if there’s backlash in response to an announcement…
What? Are you insane?
It is logical, I know for a fact that’s how a lot of executives think when there’s a backlash, they maybe go back part way or all the way on it (usually the former) people are still (rightly) upset then eventually they get jaded to the point of not giving a fuck about the backlash and making even worse decisions.
I guarantee you if the backlash affects profits and angers shareholders the csuite won’t be jaded about it.
They will find ways to blame anyone or anything else.
They will find ways to blame anyone or anything else.
They can say whatever they want, but everyone knows where the buck stops at, who’s ultimately responsible for the decisions. Especially so the stockholders.
In theory sure, but in the real world it’s much more messy and convoluted.
Just to state what I thought was obvious, I don’t agree with or think this is how things should be done, but it makes sense if you understand the corporate ghoul mindset.
Why can’t you do that to big pharma with their overpriced meds?
Yeah, my dad doesn’t really need his insulin anyway
Guess how much insulin costs in other countries.
Late stage capitalism in its essence
Fuck. I wanted cheap off-peak hour burgers. Yall, we could have had cheap burgers, but you wanted to pay full price I guess?
Lmao, you thought there would be times it would be cheaper than now? Nah. It would baseline where it is now, and become more expensive when people actually want to eat.
It would be cheaper at first to promote the idea, then would quietly go back to normal and go up from there.
It would be cheaper at first to promote the idea
That’s a pretty charitable take for a multi billion dollar company.
Because corporations and politicians always keep their vows.
Exactly, I read in the news paper today that “the increase will be in cents, not dollars”. My immediate reaction was to make the air jerking off motion.
Corporations will do what’s profitable, that’s our economic system, get used to it or get rid of it.
I vote we get rid of it, just to put that out there.
the increase will be in increments of 100 cents or greater
now that it’s over, and i know it’s different bc it’s not a starvation wage mega corp, but remember when a bar in michigan did exactly this? i remember reddit being so enamored with this
Oh man I’ve been there, great bar.
What part of having the greed of capitalism invade your fun time makes it great, exactly?
What bar isn’t run by greedy shitbags?
I hate bar culture. Everyone who frequents bars complains about “needing” more money, then they spend it on $7 shots while the entire bottle is $11.
$4 beers (plus tip) when the entire case is $15.
Just another shining example of useful idiots being taken for a ride without even realizing it.
Seems fun as a novelty, and it happens at a specific stated time of day. Dynamic pricing by a fast food chain makes no sense, especially when the schedule isn’t disclosed, except to scam unwitting customers out of their money.
I totally agree.
It’s fun as a novelty. Not when it’s an excuse for the business to gouge you even harder.
People are fucking stupid. Every last one of you who thought they were going to raise prices is a moron that believes anything you read from other morons.
They were planning on adding discounts that only applied during off peak times. It sounds like they still are planning to do this. You fucks literally almost stupided your way out of saving money by being stupider than anticipated.
I hope none of you have brokerage accounts because none of you have the intellect required to source stock information.
This is how the rich get richer. It is is literally impossible to underestimate the intelligence of the average consumer and they long ago figured out how to profit from it.
How does boot taste?
Do you legitimately think a company was trying to figure out how to make less money?
Honestly I don’t have a problem with surge pricing as long as the average price stays the same as it is now. Meaning if there was a slow time discount equal to the busy time upcharge.
You’re part of the problem.
It’s sad watching people like you lower your standards even further just to make someone richer than you even richer.
posting works!!!
imagine coming up with this shit – you must know the evil you’re releasing upon the world. like even if you’re a shithead billionaire, if this god-awful mechanism were to take hold, it’d be annoying and awful for you too right?
Yes, useful idiots have been trying for decades to get people to shut up about abuse.
Glad some of us are smart enough to rise above that behavior.
People are ignorant af. Surge pricing is exactly the same as offering a discount on prices during the less busy times and suddenly people are ok with it. “Our businesses surge from 1030-1300 and 1700-1900 so we’re gonna charge $15 for the meal that’s normally $13.” Is the same exact situation as: Xyz economic situation is causing us to raise prices across the board, so we’re gonna now charge $15 for this meal. Oh wait business is slow, offer them a discount outside of these hours: 1030-1300 and 1700-1900.
Nah, one way means the bar is fixed at a specific price and you may get lucky and pay less. The other way means there is no bar and you have no idea what you might pay until after you’ve already spent 10 minutes in line and get up to the counter/intercom.
Nobody wants to take that gamble when you could just drive to one of the other dozen nearby burger places that don’t do stupid shit like this.
You’re missing the point I’m trying to make entirely and arguing the way they’re going to try to implement it. How it’s going to happen doesn’t matter, but the fact still is you and everyone else can expect this to become common place.
As a show of good faith, fire your CEO.
… out of a cannon.
Into the sun.
Dont. Fuck. With. WENDY TESTABERGER!
I wonder why they think it’s a good idea. Maybe it’s for people who live in small towns and have minimal options? Where I live there are so many better options around me that are healthier and cheaper. I very very rarely get fast food.
And, even if I do get fast food, Wendy’s is an absolute last resort. I think I’ve only had their food once in the last two decades.
